Privacy Policy

Privacy Policy

Last updated: June 25, 2026

Bikebrain LV ("Bikebrain LV", "we", "us", or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have. It applies to your use of our website at bikebrainlv.com and your interactions with our shop by phone, in person, or through our contact forms.

Bikebrain LV is a digital showroom for a high-end bike shop based in Las Vegas, Nevada. Our bikes are display only. We do not sell bikes through online checkout. Bike orders, custom builds, 360 fittings, and deposits are arranged directly with us by phone or in person. We may sell small accessories or apparel through our online store. Our website runs on Shopify.

By using our website or providing your information to us, you agree to the practices described in this Privacy Policy.

Information We Collect

Information you provide directly

We collect information you give us when you contact us or do business with us, including:

  • Your name, email address, and phone number when you submit a contact form or contact details form.
  • Details you share when you ask about a bike, request a 360 fitting, book service or a repair, or arrange a custom build.
  • Order details and shipping information when you purchase accessories or apparel from our online store.
  • Any other information you choose to provide when you communicate with us by phone, email, text, or in person.

Information collected automatically

When you visit our website, we and our service providers may automatically collect certain technical and usage information, including:

  • Your IP address, browser type, device type, and operating system.
  • Pages you view, links you click, the website you came from, and the dates and times of your visits.
  • Cookies and similar tracking technologies, as described in the "Cookies and Tracking Technologies" section below.

Information from service providers

We receive information about you from the service providers who help us run our business. For example, our website platform Shopify and our payment processors collect and process order and payment information on our behalf when you make a purchase. We do not see or store full payment card numbers. Payment information is handled directly by our payment processors.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer service.
  • Process and fulfill orders for accessories or apparel, and arrange bike orders, custom builds, 360 fittings, service, and repairs.
  • Send transactional text messages and emails about your orders, service and repair status, and 360 fitting appointments, with your consent where required.
  • Operate, maintain, and improve our website, products, and services.
  • Protect against fraud, secure our website, and enforce our terms.
  • Comply with our legal obligations and respond to lawful requests.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to function properly, remember your preferences, understand how visitors use the site, and improve your experience. Cookies are small files stored on your device. Some are necessary for the website to work, and others help us measure and improve performance.

You can control or disable cookies through your browser settings. If you block certain cookies, some parts of the website may not work as intended. For more detail on how Shopify uses cookies on our store, please review Shopify's privacy and cookie information.

How We Share Information

We share personal information only in the limited ways described below:

  • Service providers. We share information with trusted companies that perform services for us, such as our website platform (Shopify), payment processors, shipping and fulfillment providers, email providers, and our SMS messaging provider. These providers may use your information only to perform services on our behalf and are required to keep it confidential.
  • Legal and compliance. We may disclose information when required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.
  • Business transfers. If we are involved in a merger, acquisition, financing, or sale of all or part of our business or assets, your information may be transferred as part of that transaction, subject to this Privacy Policy.

We do not sell or share your personal information, and we do not disclose it to third parties or affiliates for their own marketing purposes. We share information only as described in this Privacy Policy. As used here, "sell" and "share" include the meanings given to those terms under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA).

SMS and Text Messaging

Bikebrain LV sends transactional, operational text messages only. We use SMS to send order confirmations, service and repair status updates, and 360 fitting appointment confirmations and reminders. We do not send marketing or promotional text messages.

  • Express consent. By providing your mobile number and opting in, you give your express consent to receive recurring transactional text messages from Bikebrain LV related to your orders, service, and appointments. Msg frequency varies. Msg & data rates may apply.
  • Consent is not a condition. Your consent to receive text messages is not a condition of any purchase or service. You can do business with us without opting in to text messages.
  • Message frequency and rates. Message frequency varies based on your orders, service, and appointments. Message and data rates may apply. All charges are billed by and payable to your mobile service provider.
  • Opt out. You can opt out at any time by replying STOP to any text message from us. After you reply STOP, you will receive one confirmation message and then no further texts. To opt back in, contact us.
  • Help. Reply HELP at any time for help, or contact us at eric@bikebrainlv.com or (702) 462-6700.
  • Delivery. Carriers are not liable for delayed or undelivered messages. Delivery is subject to effective transmission from your network operator. Bikebrain LV is not responsible for delays in the receipt of any text messages.

When you use our text messaging service, we may collect information including your mobile phone number, your carrier's name, and the date, time, and content of your messages, so that we can contact you and provide the services you request. Your mobile opt-in data and consent are never shared with any third party for their marketing. This information is shared only with the SMS service providers that deliver our messages, and those providers are contractually obligated to use it solely to deliver these messages on our behalf and for no other purpose.

Data Security

We implement appropriate technical and organizational measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet or method of electronic storage is completely secure, so while we work to protect your information, we cannot guarantee absolute security.

Data Retention

We keep your personal information only for as long as needed to fulfill the purposes described in this Privacy Policy, including to provide our services, maintain records of orders and service, resolve disputes, and comply with our legal, tax, and accounting obligations. The length of time we keep information depends on the type of information and why we collected it. For example, we retain order, tax, and accounting records for the period required by applicable law, which is generally several years, and we keep contact and inquiry information only for as long as it is reasonably useful to serve you and respond to your requests. When we no longer need your information, we take reasonable steps to delete it or de-identify it.

Your Privacy Rights

You have the right to:

  • Access the personal information we hold about you.
  • Request that we correct inaccurate or incomplete information.
  • Request that we delete your personal information, subject to legal exceptions.
  • Opt out of our text messages at any time by replying STOP to any message. Our text messages and order, service, and appointment emails are transactional only, so they do not include a marketing unsubscribe link. If we ever send commercial or promotional email in the future, you will be able to opt out using the unsubscribe link in those emails.

Depending on where you live, you may have additional rights under your state's privacy laws.

California residents. Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), California residents may have the right to know what personal information we collect and how we use and disclose it, the right to request access to and deletion of their personal information, the right to correct inaccurate personal information, the right to limit the use and disclosure of sensitive personal information, the right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising, and the right to be free from discrimination for exercising these rights. As stated above, we do not sell or share personal information as those terms are defined under the CPRA. Where required and technically feasible, we honor opt-out preference signals such as the Global Privacy Control (GPC).

Nevada residents. Under Nevada law, Nevada residents may submit a verified request to opt out of the sale of certain covered personal information. We do not sell covered personal information as defined under Nevada law. If you are a Nevada resident and have questions, contact us using the information in the "Contact Us" section below.

To exercise any of your rights, contact us using the information in the "Contact Us" section below. We will respond within 45 days as required by applicable law, and we may extend that period where the law permits. We may need to verify your identity before acting on your request.

Children's Privacy

Our website is not directed to children, and we do not knowingly collect personal information from children under the age of 13, or from anyone under the minimum age required by applicable state law. If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to delete it.

Third-Party Links

Our website may contain links to other websites that we do not operate or control, including the websites of our partner brands. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party website you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically. Your continued use of our website or services after we post changes means you accept the updated policy.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: