The crew

Meet the Crew

The real-deal people behind the shop, riders first, every one. From the fitting to the floor to the service bench, you're dealing with folks who actually ride and know their stuff.

Eric
Eric
Owner & Head Fitter

Eric didn't get into bikes to run a business, he got into business because he couldn't get out of bikes. Born-and-raised Las Vegan, racing since the mid-'90s, he's wrenched at just about every shop in town. In 2020 he opened BikeBrain. Cat 3 road racer and expert-class MTB racer, he runs every ID Match fitting personally and trains every mechanic on the bench. Factory certified on Bosch, Shimano, and Fazua.

Photo
OliverPortrait
Oliver
Service Manager

Runs the service department and keeps the whole bench dialed, road, gravel, mountain, and the e-bikes most shops won't touch. If your bike comes in for work, Oliver makes sure it leaves better than it showed up.

Bosch · Shimano · Fazua · Fox · RockShox
Photo
RyanPortrait
Ryan
Sales Manager

Heads up the floor, and he rides everything on it. Tell him how and where you ride and he'll point you to the right bike, the honest way, no upsell.

Photo
LizPortrait
Liz
Store Manager

Keeps the whole place running, and usually the first face you see when you walk in. Anything you need sorted, she's already on it.

Certified to service every e-bike:BoschShimanoFazuaSRAMFoxRockShox
Roll With the Crew
Ride with us

Roll With the Crew

Most of these guys are out front on the weekly rides. Hop in the Strava club to see where we're rolling next, and come roll with us.

Come see us

Get Dialed in 45 Minutes

Book a 360 ID Match fitting with Eric and the crew.

$150
With a bike purchase
$300
Fitting on its own
$400
Tri fitting
Book a Fitting